SHAME
CARS24 - an online platform revolutionising the way we buy used cars - wanted to put a stake in the ground that said the old ways of doing things were no more.
Client
CARS24
Role
Concept, creative direction, art direction
Type
Campaign
To celebrate the death throes of the inconvenient and untrustworthy past of buying used cars, we created the ‘Shame’ campaign - directly attacking the sketchy, stressful and nonsensical realities that clueless used car buyers usually have to navigate.
Whether it was being given the hard sell by dodgy yard dealers, or being sold a lemon through the unscrupulous world of online classifieds, CARS24 was here to transform the experience to a 100% online, 100% trustworthy, and 100% fast new way of doing things - with no more scary surprises.
