AUSTRALIA'S FIRST
Dal Zotto - a multi-generation, family-owned wine producer in Victoria’s King Valley, wanted to reinvigorate their brand with a new campaign that stepped away from the usual play-it-safe world of wine.
Client
Dal Zotto
Role
Concept, creative direction, art direction, copywriting
Type
Campaign
Being Australia’s pioneering Prosecco producer, Dal Zotto could own the notion of 'first'. Beyond just the origin story, our approach was to go big, go bold, and be unapologetically confident in our stance that the best drink of any occasion is always the first, and the one you never forget - no matter what happens afterwards.
By making Dal Zotto the must-drink for when people are at their most considered, we could take over the First Drink Ritual and turn it into the Dal Zotto moment. This led to the creation of a new brand platform as well - Start With Dal Zotto.
The result was a campaign that not only reinforced Dal Zotto's heritage and quality, but was as endless as the types of drinking occasions people enjoy - perfectly positioning the brand to be an integral part of any event.
