A MOUNTAIN OF MOMENTS
Mt Buller - Victoria’s premier alpine destination - needed a campaign that would not only differentiate it from Victoria’s other popular alpine destinations, but showcase everything the mountain had to offer.
Client
Mt Buller
Role
Creative direction, art direction
Type
Campaign
Realising that no two visits to Mt Buller were the same, we developed the brand platform ‘A Mountain Of Moments’ - a way for Mt Buller to not only show people everything it had to offer during ski season, but also position itself as a year-round destination for adventure lovers of all kinds - not just those that love the cold.
No matter who you are, who you're with, and what you choose to do at Buller, your experience is made great by your own combination of attractions and activities on-site.
‘A Mountain Of Moments’ launched just in time for Winter 2023, showcasing Mt Buller as the mountain that offered more experiences for more people, 365 days a year. This endlessly-flexible campaign can be reconfigured for any guest, any occasion and any promotion, allowing Mt Buller to own the entire mountain experience space, not just the snow.
