LOOK UP!
CARS24 - an online platform revolutionising the way we buy used cars - had almost no brand awareness in Australia. They'd also just launched their new brand positioning ‘The Future of Used Cars Has Arrived’.
Client
CARS24
Role
Creative direction, art direction
Type
Brand Activation
We needed something dramatic to make an impact, so we went above and beyond (literally) the old ways of car delivery - taking to the skies over Sydney with Australia’s first ever helicopter car delivery. A MINI Cooper was strapped in and set off to a customer, much faster than the typical delivery times could hope for.
To support this attention-getting stunt, we collaborated with social media icons The Inspired Unemployed to generate further original content, while punters on the ground helped spread the word through sharing their own UGC of our delivery, flying over Sydney landmarks en route.
In addition to delivering some truly spectacular results for CARS24 (including a 160 million earned global media reach), ‘Look Up’ won gold for Best PR Stunt, and bronze for Best Experiential Marketing, at the Campaign Asia-Pacific Awards 2023.
- 17% sales uplift
- 33% increase in new users to site
- 22% increase in organic traffic
- 60% increase in brand volume across Google
- 160 million global earned reach
