BRING ON
BoozeBud - a previously price-driven online alcohol retailer - was resurrecting their brand, and looking to pivot away from the hard sell to something with more emotional connection.
Client
Boozebud
Role
Concept, creative direction, copywriting
Type
Campaign
Starting with accepting the reality that alcohol is really nothing more than an accessory to a social moment (not the entire reason as is so often pretended), we dove head first into the real, insightful occasions that people have a drink with - whether it’s to celebrate, commiserate, or anything in-between.
By embracing the brand’s true place in the consumer’s world, we launched the new ‘Bring On BoozeBud’ brand platform to be always-relevant, always-right, and always-ready for any potential drinking moment - good or not-so-good. This brand idea resulted in the opportunity to take almost any direction, limited only by when and where customers shared a drink.
