SO, READING'S
YOUR THING?
WHAT I'VE BEEN DOING
With a career in Australia and the UK, I’ve consistently driven effective brand narratives across a broad spectrum of platforms, from compelling TV storytelling to immersive experiential events, strategic print and POS campaigns, bold branding and identity development, and engaging social content.
I also host & produce a podcast called Ruined By The Internet? that explores common claims about the digital world, technology, and social media. Through in-depth conversations with relevant experts, we investigate the arguments, examine the evidence, and find the true casualties of the web - and the things we're just looking at wrong.
You can find it on all major platforms or at ruinedbytheinternet.com
WHAT I'VE BEEN DOING
With a career in Australia and the UK, I’ve consistently driven effective brand narratives across a broad spectrum of platforms, from compelling TV storytelling to immersive experiential events, strategic print and POS campaigns, bold branding and identity development, and engaging social content.
I also host & produce a podcast called Ruined By The Internet? that explores common claims about the digital world, technology, and social media. Through in-depth conversations with relevant experts, we investigate the arguments, examine the evidence, and find the true casualties of the web - and the things we're just looking at wrong.
You can find it on all major platforms or at ruinedbytheinternet.com
WHAT I'VE BEEN DOING
With a career in Australia and the UK, I’ve consistently driven effective brand narratives across a broad spectrum of platforms, from compelling TV storytelling to immersive experiential events, strategic print and POS campaigns, bold branding and identity development, and engaging social content.
I also host & produce a podcast called Ruined By The Internet? that explores common claims about the digital world, technology, and social media. Through in-depth conversations with relevant experts, we investigate the arguments, examine the evidence, and find the true casualties of the web - and the things we're just looking at wrong.
You can find it on all major platforms or at ruinedbytheinternet.com
WHO I'VE DONE IT FOR
I’ve collaborated with global brands such as Diageo, Guinness, PUMA, Virgin Active, MINI, Barclays, Domino’s, Nestlé, Stella Artois, Microsoft, and Mercedes-Benz, consistently producing effective, high-quality, end-to-end creative solutions.
Some highlights include helping time-poor Australian workers claw back lost social time through the power of cheese; launching a local retail space for a global sports giant by championing neighbouring small businesses instead; promoting the global big reveal of a top-secret concept vehicle without ever mentioning it; and taking to the skies with Australia’s first flying car by delivering a MINI Cooper across Sydney via helicopter.
WHO I'VE DONE IT FOR
I’ve collaborated with global brands such as Diageo, Guinness, PUMA, Virgin Active, MINI, Barclays, Domino’s, Nestlé, Stella Artois, Microsoft, and Mercedes-Benz, consistently producing effective, high-quality, end-to-end creative solutions.
Some highlights include helping time-poor Australian workers claw back lost social time through the power of cheese; launching a local retail space for a global sports giant by championing neighbouring small businesses instead; promoting the global big reveal of a top-secret concept vehicle without ever mentioning it; and taking to the skies with Australia’s first flying car by delivering a MINI Cooper across Sydney via helicopter.
WHO I'VE DONE IT FOR
I’ve collaborated with global brands such as Diageo, Guinness, PUMA, Virgin Active, MINI, Barclays, Domino’s, Nestlé, Stella Artois, Microsoft, and Mercedes-Benz, consistently producing effective, high-quality, end-to-end creative solutions.
Some highlights include helping time-poor Australian workers claw back lost social time through the power of cheese; launching a local retail space for a global sports giant by championing neighbouring small businesses instead; promoting the global big reveal of a top-secret concept vehicle without ever mentioning it; and taking to the skies with Australia’s first flying car by delivering a MINI Cooper across Sydney via helicopter.
EXPERIENCE
CREATIVE DIRECTOR
MILKMAN AGENCY
2022 - 2025
MELBOURNE, AUSTRALIA
CREATIVE DIRECTOR
MILKMAN AGENCY
2022 - 2025
MELBOURNE, AUSTRALIA
CREATIVE DIRECTOR / ART DIRECTOR
FREELANCE
2021 – 2022
MELBOURNE, AUSTRALIA
CREATIVE DIRECTOR / ART DIRECTOR
FREELANCE
2021 – 2022
MELBOURNE, AUSTRALIA
SENIOR DESIGNER / ART DIRECTOR
CENTR BY CHRIS HEMSWORTH
2021 - 2021
MELBOURNE, AUSTRALIA
SENIOR DESIGNER / ART DIRECTOR
CENTR BY CHRIS HEMSWORTH
2021 - 2021
MELBOURNE, AUSTRALIA
SENIOR ART DIRECTOR
HOST/HAVAS
2019 - 2021
MELBOURNE, AUSTRALIA
SENIOR ART DIRECTOR
HOST/HAVAS
2019 - 2021
MELBOURNE, AUSTRALIA
SENIOR ART DIRECTOR
McCann WORLDGROUP
2018 - 2018
MELBOURNE, AUSTRALIA
SENIOR ART DIRECTOR
McCann WORLDGROUP
2018 - 2018
MELBOURNE, AUSTRALIA
ART DIRECTOR
IRIS
2014 - 2017
LONDON, UK
ART DIRECTOR
IRIS
2014 - 2017
LONDON, UK
ART DIRECTOR
MOMENTUM WORLDWIDE
2011 - 2014
LONDON, UK
ART DIRECTOR
MOMENTUM WORLDWIDE
2011 - 2014
LONDON, UK
JUNIOR ART DIRECTOR
CLEMENGER HARVIE EDGE
2009 - 2011
MELBOURNE, AUSTRALIA
JUNIOR ART DIRECTOR
CLEMENGER HARVIE EDGE
2009 - 2011
MELBOURNE, AUSTRALIA
HIT ME UP FOR
Advertising
Adobe Creative Suite
Art Direction
Branding & Identity
Brand Campaigns
Brand Development
Brand Strategy
Brand Platforms
Conceptual Thinking
Copywriting
Creative Direction
Creative Leadership
Creative Planning
Design For Everything
Digital & Social
Figma
Identity Development
Insight-driven Ideas
Gen AI Tools
Marketing Strategy
Mentorship
Motion Design
Omnichannel Creative
Photo & Video Shoots
Pitches & Presentations
Stakeholder Management
Storytelling
Team Management
Workflow Management